Do you work in English if our guests search in German, French or Italian?

We build and run the English-language side of your presence — pages, ads and listings — alongside whatever you already have in German, French or Italian. For many Swiss properties, English-searching international guests are the highest-value segment and the least well served.

How much should a Swiss hotel or restaurant budget?

Typically CHF 900–4,400/mo in fees depending on scope, plus CHF 1,000–3,000/mo in ad spend for a single property. Alpine hotels with two peak seasons usually justify more spend in the booking windows and less in the shoulder months.

Can you reduce our Booking.com and Expedia commission?

That is the core of most engagements. We fix the direct booking journey, add best-rate and value-added package messaging, and bid on your own brand terms so guests who already know you book direct instead of through an OTA.

How do you plan for ski winter and hiking summer?

As two distinct campaigns with different audiences, creative and lead times — winter demand books earlier and from further away, summer books shorter and more regionally. Shoulder months get their own offers rather than being left dark.

We are a premium property and cannot discount. Does that limit you?

No. We drive direct demand through value-added packages, longer-stay incentives and experience-led content rather than price cuts, which protects both rate integrity and brand positioning.

How long before we see results?

Paid search on branded and destination terms can shift channel mix within weeks. Organic visibility and review-led gains usually build across three to six months, with monthly reporting on direct revenue share.

Switzerland

Hospitality marketing for Swiss restaurants, alpine hotels and lodges

HMRA supports Swiss restaurants, alpine hotels, chalets and lakeside properties — reaching international, English-searching guests and building direct revenue across both summer and ski seasons.

Where we work in Switzerland

Remote-first, region-aware

Remote-first, with calls scheduled in CET business hours. We work with operators nationwide, with campaigns built around your catchment rather than a national average.

Zurich & the north-east

Geneva & Lake Geneva

Zermatt, Verbier & the Valais

Grisons, Davos & St. Moritz

Bern & the Bernese Oberland

Lugano & Ticino

Built for the Switzerland market

What we do differently here

English-first international demand

A large share of Swiss hospitality revenue comes from guests searching in English. We build English-language pages and campaigns alongside your German, French or Italian presence.

Two peak seasons, one plan

Ski winter and hiking summer behave differently, and shoulder months need their own offers. We plan rate and campaign strategy across the whole year.

Premium positioning, protected rates

Discounting damages a premium property. We drive direct demand through value-added packages and best-rate messaging instead of price cuts.

Direct bookings over commission

For alpine and lakeside hotels, every direct room night is materially more profitable. We fix the booking journey and shift channel mix onto your own site.

Services

The same six services, localised

Every engagement is built from these six areas, adapted to Switzerland platforms, search behaviour and booking channels.

Website Design & Landing Pages

Sites that turn browsers into bookings, not just brochures.

Paid Advertising — Google & Meta

Reach hungry locals and weekend planners the week they're deciding.

Local SEO & Google Business Profile

Own the map pack for 'restaurant near me' in your town.

Social Media Management & Content

A feed that looks as good as the plates leaving your kitchen.

Revenue Management & Pricing Strategy

Charge the right price on the right night — and protect margin.

Online Ordering & Booking Setup

Fewer phone calls, fewer no-shows, more direct revenue.

Pricing in CHF

Switzerland retainers

Starter

From CHF 900/mo

One property, foundations fixed: listings, local SEO and a single ad channel.

Ad spend billed separately, always in your own accounts

Enquire about Starter

Growth

From CHF 2,200/mo

Google + Meta ads, social content, booking setup and quarterly revenue review.

Ad spend billed separately, always in your own accounts

Enquire about Growth

Full-Service

From CHF 4,400/mo

Hotel groups and resort operators who want the whole engine run for them.

Ad spend billed separately, always in your own accounts

Enquire about Full-Service

Prices are illustrative starting points shown in CHF and converted from our UK rate card for guidance. Final scope, currency and fees are confirmed after the audit. Taxes are not included.

Illustrative results

What this looks like in Switzerland

Alpine boutique hotel

Zermatt, Valais

Challenge. Strong ski-season occupancy but almost all of it via OTAs, and a weak summer hiking season.

What we did. Direct booking engine and rate-parity messaging, English-language summer hiking package pages, and destination paid search targeting UK, US and Benelux travellers.

+29%

direct room revenue in 7 months

Lakeside restaurant

Lake Geneva, Vaud

Challenge. Excellent summer terrace trade, very quiet from November to March, and no English-language presence for international visitors.

What we did. English-first local SEO and Business Profile rebuild, winter set-menu and private-dining pages, and geo-targeted Meta campaigns across the Lausanne–Geneva corridor.

+36%

winter covers in 5 months

Chalet operator

Grisons

Challenge. Direct site converting poorly against OTAs, with enquiries lost to slow response and unclear pricing.

What we did. Rebuilt the enquiry and booking flow with transparent seasonal pricing, added package pages, and set up an enquiry follow-up sequence.

2.4x

direct booking conversion rate

These are illustrative examples showing the kind of work we do and the outcomes it can produce — not verified claims from named clients. Results vary by venue, market and budget.

FAQs

Switzerland hospitality marketing questions

Do you work in English if our guests search in German, French or Italian?: We build and run the English-language side of your presence — pages, ads and listings — alongside whatever you already have in German, French or Italian. For many Swiss properties, English-searching international guests are the highest-value segment and the least well served.
How much should a Swiss hotel or restaurant budget?: Typically CHF 900–4,400/mo in fees depending on scope, plus CHF 1,000–3,000/mo in ad spend for a single property. Alpine hotels with two peak seasons usually justify more spend in the booking windows and less in the shoulder months.
Can you reduce our Booking.com and Expedia commission?: That is the core of most engagements. We fix the direct booking journey, add best-rate and value-added package messaging, and bid on your own brand terms so guests who already know you book direct instead of through an OTA.
How do you plan for ski winter and hiking summer?: As two distinct campaigns with different audiences, creative and lead times — winter demand books earlier and from further away, summer books shorter and more regionally. Shoulder months get their own offers rather than being left dark.
We are a premium property and cannot discount. Does that limit you?: No. We drive direct demand through value-added packages, longer-stay incentives and experience-led content rather than price cuts, which protects both rate integrity and brand positioning.
How long before we see results?: Paid search on branded and destination terms can shift channel mix within weeks. Organic visibility and review-led gains usually build across three to six months, with monthly reporting on direct revenue share.

Other markets

United Kingdom United States Australia New Zealand Canada Ireland Singapore United Arab Emirates South Africa Scotland

Operating in Switzerland?

Free Growth Audit for Switzerland operators

We'll review your local search presence, booking journey and channel mix, then show you the changes most likely to add covers and room nights in Switzerland.

Get a Free Switzerland Growth Audit View Pricing