Business profile

The JetAds Google Business Profile, in full

These are the real, verifiable details behind jetads.com — name, phone, email, service area, categories and hours — published so they match our Google Business Profile word for word. Below them sits the same local-pack method and the same questions we answer on our hotel SEO page, because this is exactly the work we do for venues.

Verified business details

Business name
JetAds — Hospitality Marketing & Revenue
Website
jetads.com
Service area
United Kingdom, Ireland, US, Canada, Australia, New Zealand
Hours
Monday to Friday, 09:00–18:00 (UK time)

Categories and services listed

  • Marketing agency

    Primary category — the one that decides map-pack eligibility.

  • Internet marketing service

    Secondary — search, local SEO and paid campaigns.

  • Advertising agency

    Secondary — paid social and search advertising.

  • Business management consultant

    Secondary — revenue management and pricing work.

Services on the profile

  • Hotel SEO and local pack optimisation
  • Google Business Profile setup, cleanup and management
  • Restaurant and pub local search
  • Direct booking and commission reduction
  • Revenue management and RevPAR growth
  • Review generation and response programmes

Local pack

Winning the map pack: Business Profile, local keywords and reviews

Roughly the first thing a guest sees for “hotels in {your town}” is three map results — not ten blue links. Ranking there is a different job from ranking your website: it is decided by your Google Business Profile, proximity and relevance to local queries, and the volume, recency and handling of your reviews. We work all three in parallel, and report map-pack impressions, calls, direction requests and booking-link clicks separately from organic sessions.

Google Business Profile checklist

  • Primary category set to Hotel — not Lodging

    The primary category decides which map queries you are even eligible for. Hotels, inns and B&Bs each have a distinct category; secondary categories cover the restaurant, bar, spa or wedding venue you also operate.

  • Hotel attributes and amenities filled in completely

    Free parking, pet friendly, hot tub, EV charging, family rooms, accessible entrance, check-in and check-out times. Google filters the map results by these attributes, so an empty field is a search you cannot appear in.

  • Booking link pointing at your own engine

    Where your profile allows a direct booking link, we point it at your engine with tracking attached, so the commission-free path is the default rather than a metasearch listing.

  • Photos refreshed on a schedule, geo-context included

    Rooms by type, exterior, breakfast, bar, garden and the nearby landmark guests search for. Fresh uploads every month correlate with map impressions far more reliably than a one-off photoshoot.

  • Q&A seeded with the questions reception answers daily

    Parking, late arrival, dogs, cots, nearest station, dinner availability. Owner-answered questions reduce phone friction and give Google more matched text for long-tail local queries.

  • Posts, offers and events published weekly

    Midweek breaks, Sunday lunch, seasonal packages and event nights, each linking to the matching page on your site rather than a generic homepage.

  • NAP consistency across the citation set

    Name, address and phone identical on your site, profile, TripAdvisor, Booking.com, industry directories and tourist board listings — mismatches dilute the entity Google is trying to rank.

  • LocalBusiness and Hotel schema wired to the profile

    Address, geo coordinates, price range, star rating, check-in times and sameAs links tie your site to the profile so both reinforce the same entity.

The local keywords we build pages against

Local demand splits into predictable patterns. Each one needs a specific answer — a profile field, an amenity page or a nearby-anchor page — rather than one homepage trying to cover everything.

Local search patterns for hotels, the intent behind each and the page or profile field that should answer it
Search patternIntentWhat answers it
hotels near me / hotels in {town}High-intent, map-pack dominated, often booked same or next dayBusiness Profile + location page with rates, parking and arrival detail
hotel near {landmark, station, venue}Guest is anchored to a place, not a brand — proximity winsA page per major nearby anchor with walking times and transport
dog friendly / family / accessible hotel {area}Attribute-filtered search, decided by profile attributesProfile attributes plus a dedicated amenity page
hotel with parking / hot tub / EV charging {area}Facility-led comparison shoppingAmenity page + attribute coverage on the profile
wedding venue / function room {area}Commercial enquiry, high value, long considerationVenue page with capacities, packages and an enquiry form
best sunday lunch / restaurant in {area}F&B demand that also fills roomsRestaurant page with menu, sittings and booking link
{your hotel name} + reviews / offers / phone numberBrand search — currently intercepted by OTAsBrand defence: profile, sitelinks, best-rate message

Review response plan — who replies, how fast, in what tone

Reviews are the part of local ranking most operators leave to whoever has a spare ten minutes. We run it as a rota with response-time targets, so every review is answered, the recovery conversation happens offline, and your reply text keeps reinforcing the rooms, occasions and locations you want to be found for.

Review response targets by scenario, with the recommended action for each
Response targetScenarioWhat we do
Within 24 hours1–2 star review naming a specific failure (noise, cleanliness, check-in)Owner-signed reply: acknowledge the specific issue, state the fix already made, offer to continue offline with a named contact and direct number. No defensiveness, no legal tone, no discount in public.
Within 48 hours3 star review — the ones that quietly cost you the map packThank them, address the one thing that stopped it being a 5, and name the change. Mid reviews convert best into upgrades because the guest is usually still winnable.
Within 72 hours4–5 star reviewShort, human, specific reply that repeats the room type, occasion or nearby attraction they mentioned — useful matched text for local queries, and it visibly signals an owner who reads.
Same dayReview that breaks policy — fake, off-topic, or about a different propertyReply factually for other readers, then submit a removal request with evidence. We track the case rather than assuming the report worked.
Ongoing, weeklyReview volume and recencyA checkout-triggered request flow (email or SMS) sent to every departing guest, targeting a steady weekly trickle rather than a one-off spike — recency is a ranking and conversion factor.

We publish replies under your name, never a fake persona, and we never solicit or incentivise a rating in exchange for anything — both breach Google’s policies and risk your profile. More on the mechanics in our guide to ranking in Google’s local pack.

See where you sit in the map pack today

The free audit includes your current local visibility, the competitors holding the three map slots for your town, and the profile fields costing you eligibility.

FAQs

Local pack and business profile questions

Can we actually outrank Booking.com?

For your own brand name, yes — that's winnable and usually the first thing we fix. For broad destination terms you're competing with sites that have enormous authority, so we target the specific, qualified variants where an independent property can legitimately win.

Should we leave the OTAs entirely?

Almost never. OTAs are a good acquisition channel at a bad price. The goal is shifting the mix — filling your base occupancy direct and using OTAs for genuine gap-filling, rather than paying commission on guests who already knew you.

How does this work with rate parity clauses?

We work within your contracts. Value-adds, member rates, package inclusions and direct-only flexibility are all legitimate levers, and they convert as well as a headline discount.

How long before we see direct bookings move?

Brand defence work often shows inside six to ten weeks. Destination content compounds over three to nine months. We report direct revenue and commission saved monthly, so the trend is visible long before the twelve-month picture.

How do we rank in the Google map pack, not just the blue links?

The map pack is decided by your Google Business Profile, your proximity and relevance to local queries, and your reviews. We set the primary category correctly, complete every hotel attribute, add a tracked direct booking link, publish photos and posts on a schedule, clean up NAP inconsistencies across your citations, and wire Hotel and LocalBusiness schema on your site to the same entity. Map-pack impressions, calls, direction requests and booking-link clicks are reported separately from organic sessions.

Which local keywords should a hotel target?

Local demand follows patterns: "hotels in {town}" and "hotels near me", "hotel near {landmark or station}", attribute searches like dog friendly, family or accessible, facility searches like parking, hot tub or EV charging, plus function and F&B terms such as wedding venue or Sunday lunch. Each pattern needs its own answer — a profile attribute, an amenity page or a nearby-anchor page — rather than one homepage trying to cover all of them.

Do you handle review responses for us?

Yes, as a rota with response-time targets: one and two star reviews answered within 24 hours by an owner-signed reply that moves the recovery offline, three star within 48, four and five star within 72, policy-breaching reviews reported the same day with evidence. We also set up a checkout-triggered request flow so review recency stays steady instead of spiking once. We never write fake reviews or incentivise ratings — both breach Google's policies and risk your profile.

Do you work with small properties?

Yes — most of our hotel clients are between eight and forty keys. Smaller properties often get faster results because there's less legacy site to unpick.

Is this the official JetAds business profile information?

Yes. The name, phone number, email, service area, hours and categories on this page match the Google Business Profile for jetads.com exactly. Keeping this page and the profile identical is the NAP consistency work we run for clients, applied to ourselves.

Do you have a walk-in address?

We operate as a service-area business rather than a storefront, so the profile lists the regions we serve rather than a shopfront address. Meetings happen on site at your venue or by video call, and the phone number above is answered during UK business hours.

How do I verify you are a real agency before enquiring?

Call +44 20 4620 2377 during UK business hours, email hello@jetads.com, or check the jetads.com profile against this page — the details are identical by design. Every enquiry is answered by a person, and we will tell you plainly if hospitality marketing is not the right spend for your venue right now.

Where to go next

Related pages

The service pages this profile supports, and what each one costs.

  • Hotel SEO services

    The full local-pack, brand-defence and direct-booking programme for hotels and inns.

  • Restaurant SEO

    Local search and map-pack work for restaurants, pubs and bars that need covers.

  • Pricing and plans

    Free audit, £49.99 per week, or £999 per year — no lock-in on any tier.

Next step

Want your profile audited against this checklist?

Send us your venue name and town. We'll review your Google Business Profile, categories, attributes, citations and reviews, then send the fixes in priority order.

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