Full-funnel for restaurants
Restaurant digital marketing that fills tables, not feeds
Restaurant digital marketing is the join between being found and being booked: search and maps when someone nearby is deciding where to eat, a website that turns that visit into a reservation, email that brings past guests back, and social that keeps you in mind in between. We run it as one programme for independent restaurants and small groups, measured in covers and repeat visits.
The short answer
Restaurant digital marketing that fills tables, not feeds — what it involves and what it costs
Restaurant digital marketing is the join between being found and being booked: search and maps when someone nearby is deciding where to eat, a website that turns that visit into a reservation, email that brings past guests back, and social that keeps you in mind in between. We run it as one programme for independent restaurants and small groups, measured in covers and repeat visits.
The typical restaurant's digital presence is nobody's job. The owner answers reviews at midnight, a manager posts to Instagram when they remember, the website was built three years ago, and the booking link goes to a platform that charges per cover. Each piece is half-done because it sits between roles, and the gaps show up exactly where guests decide: the map pack, the menu page and the booking button.
What restaurant digital marketing costs — and where you rank today
Two quick answers before you read on: the price of the work, and a free audit showing which competitors currently outrank you.
The problem
Why restaurant marketing falls between the gaps
The typical restaurant's digital presence is nobody's job. The owner answers reviews at midnight, a manager posts to Instagram when they remember, the website was built three years ago, and the booking link goes to a platform that charges per cover. Each piece is half-done because it sits between roles, and the gaps show up exactly where guests decide: the map pack, the menu page and the booking button.
The second gap is between discovery and booking. A guest can find you, like the look of you, and still not book because the menu is a PDF that will not load on their phone or the reservation path takes six taps. Marketing that wins attention but loses the booking is an expensive hobby, so we fix the path to the table before we spend on more attention.
Finally, restaurants live on repeat custom, and almost none of them use the data they already own. Every booking and every walk-in is a guest you could invite back for the quiet Tuesday. We build the capture and email machinery that turns one visit into three, because a repeat guest costs nothing like a new one.
Built to answer
- “restaurant digital marketing agency”
- “digital marketing agency for restaurants”
- “restaurant digital agency”
- “restaurant digital marketing”
- “digital agency for restaurants”
- “digital marketing strategy for restaurants”
If you searched one of these, this page is the answer — no generic agency deck, no minimum twelve-month lock-in.
What’s included
What restaurant digital marketing covers with us
Local search and maps
Google Business Profile, categories, menu and attribute completeness, review velocity and responses, plus the on-site signals that win "near me" and cuisine searches in your area.
A website that takes bookings
Fast mobile pages, real menus (not PDFs), a reservation path that works in two taps, and clear private dining and event pages for the higher-value enquiries.
Email and repeat visits
Guest capture at booking and in-venue, birthday and occasion campaigns, win-back sequences for lapsed guests, and targeted sends for the quiet nights that need filling.
Social with a job to do
A content rhythm you can sustain, built around the dishes and occasions that drive bookings — each post pointing somewhere a guest can act, not just admire.
Reputation management
A review-generation process that produces a steady flow of recent reviews, response templates that sound like you, and a recovery playbook for the bad ones.
Reporting in covers
Monthly reporting on bookings, covers, repeat rate and cost per acquired guest, with next month's priorities named — no follower counts presented as results.
Ready to price this scope?
Every deliverable above is covered by the two plans — or start with a free audit to see which ones you need first.
How it runs
The first 90 days
- 01
Audit the guest journey
We trace the real path from search to seated: where guests find you, where they drop off, what the booking actually costs by channel, and which of your own guests never hear from you again.
- 02
Fix discovery and the booking path
Weeks two to six sort the profile, the menus, the reservation flow and tracking — so every guest who wants to book can, and you can see where they came from.
- 03
Build the repeat engine
From there we run the calendar: seasonal menus and events published ahead of demand, email to the guest base, and steady growth of the searches and audiences already producing covers.
Start your first 90 days
See what the weekly and annual plans include, or run the free audit that phase one is built from.
Illustrative outcomes
How we judge restaurant digital marketing
Hospitality operators are pragmatic, so we lead with outcomes rather than adjectives: covers, room nights, direct revenue and commission saved.
+42%
online bookings in 3 months
Independent gastropub, Surrey
+28%
direct room-night revenue in 6 months
Boutique hotel, Cotswolds
£45k
annual OTA commission moved back in-house
14-room country inn, Yorkshire
2.1x
midweek covers in 5 months
High street bistro, Manchester
Illustrative examples for demonstration, not verified client results.
FAQs
Restaurant digital marketing questions
- What does a restaurant digital marketing agency actually do?
- Everything between a guest deciding to eat out and sitting at your table: local search and map visibility, your website and reservation path, social content, email to past guests, and reviews. Done as one programme, each channel hands the guest to the next instead of operating alone.
- We get most bookings from a platform. Why change?
- Platform bookings that charge per cover are a tax on guests who mostly would have booked anyway. You do not need to leave the platforms — you need enough direct discovery, email and repeat custom that the platform share stops growing. That balance is what we manage.
- How important is social media really?
- Important but not first. Guests book from search and maps far more than from feeds; social keeps you in mind between visits and gives email something to work with. We sequence the work by commercial return, which usually means search and booking path first, social second.
- Can you help fill quiet nights?
- That is one of the main jobs. Email and offer campaigns aimed at your existing guest base are the cheapest way to shift demand into quiet services, and the demand calendar lets us plan them weeks ahead rather than discounting in a panic on the day.
- What does it cost to start?
- Start with the free audit — you get a snapshot of your local visibility, booking path and repeat-guest machinery, plus a prioritised plan, at no cost. Ongoing work runs at £49.99 per week or £999 per year.
Still deciding? Two ways to answer it
Compare the plans side by side, or get a free audit of your current rankings before you commit to anything.
Book your call
Book a 20-minute restaurant digital marketing call
Pick the plan you want to start on, tell us about the property and we’ll come back within one working day with two slots and your free ranking audit.
Where to go next
Costs, comparisons and a free check on your restaurant digital marketing
Most operators arrive here wanting three things: a price, a way to compare the options, and proof we know their market before they talk to anyone.
- See what the £49.99/week Starter Package covers
Weekly billing, no minimum term — the plan most independents use to fund restaurant digital marketing alongside a website, Google Business Profile and local SEO foundation.
- Compare the £999/year Super Deal (62% cheaper)
The same scope paid once for twelve months, so a full trading cycle — including your peak season — is covered by a single invoice.
- Run a free SEO audit for your restaurant digital marketing keyword
Enter your site and one target keyword to see the SERP competitors, the pages outranking you and a prioritised content plan — no call required.
Next step
Get a free restaurant marketing audit
Send us your website and we'll return a snapshot of your local visibility, booking path and repeat-guest machinery — plus the first three fixes, at no cost.