Pricing
Plans built for independents
Clear weekly and annual pricing, no long lock-ins and no hidden management fees. Your website, domain and accounts stay yours throughout.
FX rates are manually maintained. Conversions are a guide only and may differ from your payment processor's final rate — all plans are charged in pounds sterling (GBP), so your bank's live rate and any card fees decide the actual amount.
Free Audit
Enter your page and target keyword, get your ranking fixes in seconds.
Free
- Instant on-page audit of any URL
- Ranking readiness score for your keyword
- Prioritised list of fixes to make
- Title, heading, schema & alt-text checks
- Full written report on request
Starter
For new venues getting their online presence off the ground
£49.99/week
- Free domain (if you don't have one)
- Website build & hosting
- Google Business Profile setup & optimisation
- Local SEO foundation (citations, NAP fixes, 5 key listings)
- Booking or ordering system setup
- AI search optimisation
- Regular performance summary (no call)
Super Deal 1 Year
The complete Starter package locked in for a full year at a massive saving.
£999/year
- Free domain (if you don't have one)
- Website build & hosting
- Google Business Profile setup & optimisation
- Local SEO foundation (citations, NAP fixes, 5 key listings)
- Booking or ordering system setup
- AI search optimisation
- Regular performance summary (no call)
Prices are illustrative starting points for demonstration; final scope and fees are confirmed after the audit. Non-GBP figures are approximate conversions shown for guidance only — all plans are charged in pounds sterling, so your bank's exchange rate and any card fees decide the final amount.
Every plan
What is included whichever plan you choose
The plans differ in how you pay, not in how transparently we run things. These apply from the Starter plan upward.
A named senior contact
You deal with the person doing the work, not an account manager relaying messages. No junior handovers, no shifting team every quarter.
Your accounts stay yours
Your domain, website, Google Business Profile, analytics and booking system are all set up in your own accounts under your ownership. If we ever part ways, everything stays with you.
Transparent pricing
Starter is a flat £49.99 a week and the Super Deal is a single £999 annual payment. There are no hidden management fees and we never take a percentage of your bookings.
Reporting in plain terms
Regular performance summaries showing search visibility, profile views and direct bookings or orders — sent to you in writing, no forced calls.
Flexible terms
Starter rolls weekly so you can step away when it suits you. The Super Deal locks in a year of value upfront. Either way you keep full ownership of everything we set up.
One sector only
We work exclusively with hospitality operators, so you are not paying us to learn how your margins, seasonality and channel mix behave.
How we scope
How we work out which plan you actually need
Nobody should pick a plan off a price grid. This is the sequence we run before any fee is agreed, and it is the same for a single village pub or a five-property hotel group.
- 01
Free growth audit
We review your website, local search presence, ad accounts, review profile and booking journey, then send back the specific gaps costing you covers or room nights. No charge, no obligation.
- 02
Priority shortlist
We agree which two or three problems matter most this quarter — usually a broken booking flow, invisible local search, or channel mix leaking margin to platforms.
- 03
Plan and budget fit
The shortlist decides the plan, not the other way round. We tell you the realistic total cost — plan fee plus any media budget if ads are in scope — so you can judge the commitment honestly.
- 04
First 90 days
Foundations first — website, listings, Google Business Profile and booking journey — then demand generation on top. You get a written plan with what changes in month one, two and three.
- 05
Review and adjust
At 90 days we review against the numbers we agreed and either scale, hold or step back. Stepping back is a legitimate outcome if the foundations are fixed.
Pricing FAQs
Questions operators ask before signing
- What's included in the website build?
- We design and build a mobile-friendly website tailored to your venue, host it, and connect a booking or ordering system so guests can reserve or order directly. A free domain is included if you don't already own one.
- What's the difference between Starter and the Super Deal?
- Both plans include exactly the same work. Starter is billed weekly at £49.99 with no long commitment, while the Super Deal locks the whole package in for a full year upfront at £999 — a significant saving compared with paying weekly.
- Is there a minimum contract?
- Starter is a rolling weekly plan you can cancel anytime with notice. The Super Deal is a single annual payment that runs for 12 months. Either way you keep full ownership of your website, domain and all accounts.
- What if we only need one thing, like a new website?
- Project work is available outside these plans and quoted on scope. If a one-off project is genuinely all you need, we will say so rather than sell you a plan you do not benefit from.
- Do the plans include ads management?
- The Starter and Super Deal plans focus on building your online presence and local search foundation. Paid ads management is available as an add-on when you are ready to generate demand — media budget goes directly to Google and Meta from your own card, and we never take a percentage of it.
- Can we upgrade later?
- Yes. Once your foundations are producing, you can add ads management, revenue management or fuller marketing support at any time. We will tell you honestly when that makes sense.
- Do you charge for the audit or the proposal?
- No. The instant on-page audit and the resulting plan are free, and you are free to implement them yourself or with someone else.
Hard numbers
What the work is worth when it lands
Hospitality operators are pragmatic, so we lead with outcomes rather than adjectives: covers, room nights, direct revenue and commission saved.
+42%
online bookings in 3 months
Independent gastropub, Surrey
+28%
direct room-night revenue in 6 months
Boutique hotel, Cotswolds
£45k
annual OTA commission moved back in-house
14-room country inn, Yorkshire
2.1x
midweek covers in 5 months
High street bistro, Manchester
Illustrative examples for demonstration, not verified client results.
Still deciding?
Start with the free audit, then pick a tier
The audit is free and there's no obligation. If a retainer isn't right for you, we'll say so.