How much should a US restaurant spend on marketing?

Most independent US venues we work with put 3–6% of revenue into marketing, split between agency fees and ad spend. A single location typically starts around $650/mo in fees plus $800–2,000/mo in Google and Meta spend, then scales once the numbers prove out.

Can you reduce our reliance on OpenTable, Resy and the delivery apps?

That is usually the fastest margin win. We rebuild direct reservations and direct ordering on your own site, then point search and social demand there first so more of every check stays with you.

Do you work with multi-location restaurant groups?

Yes. We run location-level listings, landing pages and reporting so each venue is measured on its own covers and revenue rather than a blended average, with brand consistency held at the group level.

How do you handle Google Business Profile, Apple Maps and Yelp?

All three shape US discovery, so all three are part of the foundation work: accurate hours, menus and photos, category and service-area tuning, plus a steady review flow that lifts your position in the local map pack.

Can you fill specific dayparts like slow weeknights or brunch?

Yes — that is most of what we do. Offer-led campaigns are built per daypart (Tuesday dinner, brunch, happy hour, private dining, holiday parties) with spend capped by ZIP-code radius so budget stays local.

How long before we see results?

Paid campaigns can move covers within the first two to four weeks. Local SEO and review-driven ranking gains usually build over three to six months. We report monthly on bookings, revenue and channel mix.

United States

Hospitality marketing for US restaurants and independent hotels

HMRA works with independent restaurants, bars, boutique hotels and inns across the US — filling tables on slow weeknights, driving direct room revenue and cutting reliance on third-party marketplaces.

Where we work in US

Remote-first, region-aware

Remote-first, with calls scheduled across Eastern, Central, Mountain and Pacific time. We work with operators nationwide, with campaigns built around your catchment rather than a national average.

New York & the Northeast

Texas & the Southwest

California & the West Coast

Florida & the Southeast

Chicago & the Midwest

Mountain & resort towns

Built for the US market

What we do differently here

Win the local map pack

Google Business Profile, Apple Business Connect and Yelp all drive discovery in the US. We optimize each one, keep hours and menus accurate across locations, and build the review flow that lifts map rankings.

Reduce marketplace dependence

Commission on OpenTable, Resy, Toast, Expedia and Booking.com adds up fast. We make direct booking the easiest path for guests and shift channel mix toward the revenue you keep.

Fill the shifts that need it

Offer-led Google and Meta campaigns aimed at specific dayparts — slow Tuesdays, brunch, happy hour, private dining and holiday party season — with spend capped by ZIP code radius.

Multi-location ready

For groups, we run location-level listings, landing pages and reporting so each venue is measured on its own covers and revenue, not a blended average.

Services

The same six services, localised

Every engagement is built from these six areas, adapted to United States platforms, search behaviour and booking channels.

Website Design & Landing Pages

Sites that turn browsers into bookings, not just brochures.

Paid Advertising — Google & Meta

Reach hungry locals and weekend planners the week they're deciding.

Local SEO & Google Business Profile

Own the map pack for 'restaurant near me' in your town.

Social Media Management & Content

A feed that looks as good as the plates leaving your kitchen.

Revenue Management & Pricing Strategy

Charge the right price on the right night — and protect margin.

Online Ordering & Booking Setup

Fewer phone calls, fewer no-shows, more direct revenue.

Pricing in USD

US retainers

Starter

From $650/mo

One location, foundations fixed: listings, local SEO and a single ad channel.

Ad spend billed separately, always in your own accounts

Enquire about Starter

Growth

From $1,600/mo

Google + Meta ads, social content, booking setup and quarterly revenue review.

Ad spend billed separately, always in your own accounts

Enquire about Growth

Full-Service

From $3,200/mo

Multi-location or hotel operators who want the whole engine run for them.

Ad spend billed separately, always in your own accounts

Enquire about Full-Service

Prices are illustrative starting points shown in USD and converted from our UK rate card for guidance. Final scope, currency and fees are confirmed after the audit. Taxes are not included.

Illustrative results

What this looks like in United States

Neighborhood restaurant

Brooklyn, New York

Challenge. Packed Friday and Saturday service but quiet Monday through Wednesday, with most reservations arriving via a commission-charging platform.

What we did. Rebuilt direct reservations on their own site, launched a weeknight tasting-menu landing page, and ran tightly geo-fenced Google and Meta campaigns inside a 3-mile radius.

+41%

weeknight covers in 4 months

Boutique inn

Asheville, North Carolina

Challenge. High OTA dependence in leaf season with soft midweek and winter occupancy, and no incentive for guests to book direct.

What we did. Direct booking engine setup with best-rate messaging, shoulder-season package pages, and always-on paid search on branded and destination queries.

+31%

direct room revenue in 6 months

Two-location taproom

Austin, Texas

Challenge. One site ranking for both locations, so the newer taproom was invisible in local search and events went undersold.

What we did. Location-level landing pages and Business Profiles, an events and private-hire funnel, and location-split reporting on covers and event enquiries.

2.8x

private-hire enquiries in 5 months

These are illustrative examples showing the kind of work we do and the outcomes it can produce — not verified claims from named clients. Results vary by venue, market and budget.

FAQs

US hospitality marketing questions

How much should a US restaurant spend on marketing?: Most independent US venues we work with put 3–6% of revenue into marketing, split between agency fees and ad spend. A single location typically starts around $650/mo in fees plus $800–2,000/mo in Google and Meta spend, then scales once the numbers prove out.
Can you reduce our reliance on OpenTable, Resy and the delivery apps?: That is usually the fastest margin win. We rebuild direct reservations and direct ordering on your own site, then point search and social demand there first so more of every check stays with you.
Do you work with multi-location restaurant groups?: Yes. We run location-level listings, landing pages and reporting so each venue is measured on its own covers and revenue rather than a blended average, with brand consistency held at the group level.
How do you handle Google Business Profile, Apple Maps and Yelp?: All three shape US discovery, so all three are part of the foundation work: accurate hours, menus and photos, category and service-area tuning, plus a steady review flow that lifts your position in the local map pack.
Can you fill specific dayparts like slow weeknights or brunch?: Yes — that is most of what we do. Offer-led campaigns are built per daypart (Tuesday dinner, brunch, happy hour, private dining, holiday parties) with spend capped by ZIP-code radius so budget stays local.
How long before we see results?: Paid campaigns can move covers within the first two to four weeks. Local SEO and review-driven ranking gains usually build over three to six months. We report monthly on bookings, revenue and channel mix.

Other markets

United Kingdom Australia New Zealand Canada Ireland Switzerland Singapore United Arab Emirates South Africa Scotland

Operating in United States?

Free Growth Audit for United States operators

We'll review your local search presence, booking journey and channel mix, then show you the changes most likely to add covers and room nights in United States.

Get a Free US Growth Audit View Pricing