Scotland
HMRA works with independent pubs, restaurants, gastropubs, boutique hotels and B&Bs across Scotland — from Edinburgh and Glasgow to the Highlands and islands — filling tables through the off-season and capturing visitor demand direct rather than through the OTAs.
Where we work in Scotland
Remote-first, with calls scheduled in GMT/BST business hours, Monday to Friday. We work with operators nationwide, with campaigns built around your catchment rather than a national average.
Built for the Scotland market
August triples demand in Edinburgh and ripples across Scotland, but January and February are quiet. We plan offers and spend around both — maximising the spike without burning budget when the city empties out.
The May–September tourist season carries remote venues. We align rates, content and ad timing to the booking window visitors actually use, and keep local trade flowing in the shoulder months.
For guest houses and boutique hotels, OTA and Airbnb commission is one of the largest controllable costs. We fix the direct booking journey and point search and social demand to your own site first.
Glasgow's dense restaurant and bar scene rewards tight geo-targeting and a strong review flow. We make sure you win the local map pack and the 'where shall we eat tonight' search.
Services
Every engagement is built from these six areas, adapted to Scotland platforms, search behaviour and booking channels.
Pricing in GBP
From £500/mo
One venue, foundations fixed: listings, local SEO and a single ad channel.
From £1,250/mo
Google + Meta ads, social content, booking setup and quarterly revenue review.
From £2,500/mo
Multi-site or hotel operators who want the whole engine run for them.
Prices are illustrative starting points shown in GBP and converted from our UK rate card for guidance. Final scope, currency and fees are confirmed after the audit. Taxes are not included.
Illustrative results
Edinburgh
Challenge. Packed through the Festival fortnight but half-empty from November to March, with most bookings arriving through a commission-charging platform.
What we did. Built an off-season locals' loyalty offer, rebuilt direct reservations on the pub's own site, and ran tightly geo-fenced Google and Meta campaigns aimed at Edinburgh postcodes outside the tourist peak.
+36%
off-season covers in one winter
Inverness, Highlands
Challenge. Almost fully reliant on OTAs through the May–September peak, with commission eating a fifth of every booking and no direct channel to speak of.
What we did. Rebuilt the direct booking journey, added seasonal rate planning and targeted overseas visitors booking ahead, shifting channel mix toward the revenue the hotel keeps.
+29%
direct room revenue year-round
Speyside
Challenge. Strong word-of-mouth locally but little visibility to the tourists planning a Malt Whisky Trail itinerary before they arrive.
What we did. Optimised local listings for tour-related searches, ran content and ads targeting Speyside trip planners, and added online tour booking to capture intent ahead of the visit.
2.8x
advance tour bookings
These are illustrative examples showing the kind of work we do and the outcomes it can produce — not verified claims from named clients. Results vary by venue, market and budget.
Free download
22 checks we run on every Scottish pub, restaurant, hotel and B&B before we spend a penny on ads — covering profile setup, Festival and Highlands seasonality, direct booking links, reviews and Scottish directory citations.
FAQs
Operating in Scotland?
We'll review your local search presence, booking journey and channel mix, then show you the changes most likely to add covers and room nights in Scotland.