Interactive tool
The Global Hospitality Opportunity Map
Twenty of the world's biggest city destinations, scored on arrivals, occupancy, tourist spend and venue density — so you can see exactly how much revenue a single percentage point of extra tourist traffic is worth to a venue like yours.
Filter the map
Narrow by region, choose the venue type you operate, or show only the cities where tourist spend per venue is above the 20-city median — the clearest signal of unserved demand.
Search or click a city on the map
Pin size reflects the annual revenue a single venue misses by not capturing 1% more tourist traffic. Cities outside your current filters stay dimmed but remain selectable.
London, United Kingdom
22.7m arrivals · 80% occupancy · £6,695 missed per restaurant per year
Currently selected
Showing 20 of 20 cities, ranked by missed opportunity per venue. Select a city card or map pin to load its seasonal pattern below.
Seasonal pattern
London — monthly international arrivals
Estimated arrivals per month (millions). Bars are scaled to London's own peak, so you can read the shape of the season rather than compare absolute volume between cities.
- 1.40Jan
- 1.48Feb
- 1.74Mar
- 1.89Apr
- 2.04May
- 2.19Jun
- 2.35Jul
- 2.38Aug
- 2.04Sep
- 1.85Oct
- 1.63Nov
- 1.70Dec
Best month to open or reopen
August — arrivals peak, so a launch lands in front of the largest audience and generates reviews while demand is high.
Quietest month to run promotions
January — the softest arrivals month. Use offers, local partnerships and residents' nights to defend covers.
Peak booking window
21–45 days out; 90+ for summer city breaks. Campaigns and rate changes need to land before this window opens.
London at a glance
- Total annual tourist spend
- £18.8bn
- Hospitality venues
- 28,100
- Arrivals per venue / yr
- 808
- Opportunity per restaurant
- £9,648
Missing footfall calculator
How many London tourists is your venue missing each month?
Enter your capacity and average spend. We compare your current tourist covers or rooms against the fair share of restaurant demand for the month you pick.
Pick the trading month to model.
Your daily capacity when full.
Per cover, or per room night.
Your best estimate of visitor-sourced trade.
July in London
- Tourist visits available to restaurants
- 5,629,600
- Your fair share of that demand
- 289
- Realistically addressable at your capacity
- 289
- Tourists you're likely missing
- 0
- Revenue left on the table this month
- £0
- Annualised at this rate
- £0
Fair share assumes each visitor makes 2.4 restaurant visits per trip, spread evenly across the 19,500 restaurants in London, then capped at 35% of your monthly capacity.
See how much revenue your venue is leaving on the table
We'll run your website, your local search visibility and your booking journey against the demand in your city — then show you where the missed covers and rooms actually are.
Get your free auditData sourced from Euromonitor International 2025 Top 100 City Destinations Index, VisitBritain, national tourism boards, and hotel occupancy surveys. Venue counts, spend and opportunity figures are modelled estimates for planning purposes, not audited financials.