Pricing
Retainers built for independents
Clear monthly pricing, no long lock-ins and no hidden management fees. Ad spend is billed separately and always stays in your own accounts.
Starter
For a single venue that needs the foundations right.
From £500/mo
- Google Business Profile optimisation
- Local SEO essentials
- One managed ad channel
- Monthly performance report
- Email support
Growth
For venues ready to push midweek covers and direct bookings.
From £1,250/mo
- Everything in Starter
- Google + Meta ads management
- Social content plan & scheduling
- Booking or ordering system setup
- Quarterly revenue & pricing review
- Monthly strategy call
Full-Service
For multi-site or hotel operators who want the whole engine run.
From £2,500/mo
- Everything in Growth
- Website design & ongoing development
- On-site photo & video shoots
- Full revenue management support
- Channel mix & commission reduction
- Named strategist, fortnightly calls
Prices are illustrative starting points for demonstration. Final scope and fees are confirmed after the audit.
Every tier
What is included whichever tier you choose
The tiers differ in how much we run for you, not in how transparently we run it. These apply from the smallest retainer upward.
A named senior contact
You deal with the person doing the work, not an account manager relaying messages. No junior handovers, no shifting team every quarter.
Your accounts stay yours
Ads, analytics, Business Profile and booking systems are set up in your own accounts under your ownership. If we ever part ways, everything stays with you.
Ad spend billed direct
Media budget goes to Google and Meta from your card, never through us, and we never take a percentage of spend. Our fee is the fee.
Reporting in revenue terms
Monthly reporting on covers, room nights, direct bookings and cost per booking — not impressions, reach or vague engagement scores.
Rolling monthly terms
A 90-day initial period so the work has time to show, then rolling month to month with 30 days' notice. No twelve-month lock-ins.
One sector only
We work exclusively with hospitality operators, so you are not paying us to learn how your margins, seasonality and channel mix behave.
How we scope
How we work out which tier you actually need
Nobody should pick a retainer off a price grid. This is the sequence we run before any fee is agreed, and it is the same for a single village pub or a five-property hotel group.
- 01
Free growth audit
We review your website, local search presence, ad accounts, review profile and booking journey, then send back the specific gaps costing you covers or room nights. No charge, no obligation.
- 02
Priority shortlist
We agree which two or three problems matter most this quarter — usually a broken booking flow, invisible local search, or channel mix leaking margin to platforms.
- 03
Tier and budget fit
The shortlist decides the tier, not the other way round. We tell you the realistic media budget alongside the fee so you can judge the total commitment honestly.
- 04
First 90 days
Foundations first — listings, tracking, booking journey — then demand generation on top. You get a written plan with what changes in month one, two and three.
- 05
Review and adjust
At 90 days we review against the numbers we agreed and either scale, hold or step down a tier. Moving down is a legitimate outcome if the foundations are fixed.
Pricing FAQs
Questions operators ask before signing
- What should we budget for ad spend on top of the retainer?
- For a single venue, typically £600–1,500 per month across Google and Meta to start. Hotels and multi-site operators usually need more. Ad spend is billed directly by the platforms from your own accounts, and we never take a percentage of it.
- Is there a minimum contract?
- We ask for an initial 90 days, because local SEO, review flow and campaign learning phases genuinely need that long to show honest results. After that it is rolling monthly with 30 days' notice.
- What if we only need one thing, like a new website?
- Project work is available outside the retainers and quoted on scope. If a one-off project is genuinely all you need, we will say so rather than sell you a monthly fee you do not benefit from.
- Which tier suits a single pub or restaurant?
- Starter if your listings, local search and booking journey still need fixing. Growth if the foundations are sound and the constraint is demand — quiet midweek covers, undersold functions, or too many bookings arriving through commission-charging platforms.
- Do you work with hotels and B&Bs differently to restaurants?
- Yes. Room-based businesses get revenue management, rate strategy and channel mix work alongside marketing, because occupancy and ADR move together. Food-led venues weight more toward daypart demand, functions and local search.
- Can we change tier later?
- Any month, in either direction, with 30 days' notice. Most venues start on Starter or Growth and move up once the foundations are producing, though stepping back down after a fix-it phase is a perfectly good outcome.
- Do you charge for the audit or the proposal?
- No. The growth audit and the resulting plan are free, and you are free to implement them yourself or with someone else.
Still deciding?
Start with the free audit, then pick a tier
The audit is free and there's no obligation. If a retainer isn't right for you, we'll say so.