HMRA

Solutions

Marketing built around each revenue stream

Weddings, covers and room nights are three different businesses sharing one roof. They are searched for differently, sold differently and priced differently — so each gets its own programme, proof and page.

Experience marketing

Wedding & Event Venue Marketing

Weddings, private dining and corporate events are the highest-value bookings a venue takes all year — and the ones most often left to a single enquiry form and hope. We build the enquiry engine that fills your function diary 12 to 18 months ahead.

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Illustrative outcomes

+63%
wedding enquiries in one season — Country house hotel, Hampshire
+31%
average function spend after repackaging — Gastropub with barn, Cheshire
18 mths
forward diary coverage for Saturdays — Boutique wedding venue, Cotswolds
Department marketing

Restaurant & Bar Cover Growth

Covers are the clearest number in hospitality and the easiest to move with disciplined marketing. We fill the day-parts you actually need filled — quiet midweek services, early sittings, bar trade before eight — without discounting the shifts that sell themselves.

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Illustrative outcomes

2.1x
midweek covers in 5 months — High street bistro, Manchester
+42%
online bookings in 3 months — Independent gastropub, Surrey
−58%
no-shows after deposit rollout — 40-cover restaurant, Bristol
Revenue marketing

Boutique Hotel & B&B Direct Booking

Every room night booked through an OTA costs you 15% to 25% of the rate. Direct booking campaigns are the only marketing work where success shows up twice — once as revenue and once as recovered margin. This is the programme that shifts your channel mix.

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Illustrative outcomes

+28%
direct room-night revenue in 6 months — Boutique hotel, Cotswolds
£45k
annual OTA commission moved back in-house — 14-room country inn, Yorkshire
+£19
ADR on protected peak weekends — 9-room B&B, Cornwall

Hard numbers

What the work is worth when it lands

Hospitality operators are pragmatic, so we lead with outcomes rather than adjectives: covers, room nights, direct revenue and commission saved.

+42%

online bookings in 3 months

Independent gastropub, Surrey

+28%

direct room-night revenue in 6 months

Boutique hotel, Cotswolds

£45k

annual OTA commission moved back in-house

14-room country inn, Yorkshire

2.1x

midweek covers in 5 months

High street bistro, Manchester

See how these numbers are measured

Illustrative examples for demonstration, not verified client results.

How to choose

Which revenue stream should you fix first?

Most independent venues run all three businesses at once and market only one of them properly. A pub with a function room sells weddings by word of mouth. A restaurant with six letting rooms leaves the rooms to the OTAs. A boutique hotel with a serious kitchen advertises the bedrooms and lets the restaurant fill itself. In each case the neglected stream is usually the one with the highest margin and the least competition in search.

We prioritise by three things: the value of a single booking, how far ahead people search for it, and how much of that demand you currently capture. Weddings and events carry the largest average value and the longest lead time, so they reward a dedicated page and a real enquiry journey. Covers are high-frequency and decided within hours, so they reward local search, profile accuracy and a booking step that works on a phone. Direct room bookings are the margin play — every night moved off an OTA keeps the commission you have already earned.

If two streams look equally weak, we start with whichever has the shorter path to a measurable result, because early proof funds the slower work. That is the judgement the free audit is designed to make for you rather than leaving it to instinct.

Start with weddings and events if…

You have a function room, barn, terrace or private dining space that sits empty midweek, enquiries arrive by phone or Instagram DM rather than a form, and you cannot say how many enquiries you received last month. Average booking values here are high enough that a handful of extra bookings pays for a year of marketing.

Start with covers if…

Your kitchen is under-trading on weekdays, you rely on walk-ins and delivery aggregators, or you do not appear in the local map pack for the obvious searches in your town. Cover growth is the fastest stream to move because demand already exists — it is being routed to somebody else.

Start with direct bookings if…

More than a third of your room nights arrive through an OTA, your own site is outranked for your own venue name, or your best rate is not visibly available direct. Shifting even a small share of nights to direct booking changes profitability without needing a single extra guest.

Where to go next

Take the next step on the stream you picked

Each programme has a matching specialist service page, and the audit will tell you which one to start with if you are still deciding.

Not sure which stream to fix first?

The audit tells you where the money is

We look at your diary, covers and channel mix and come back with the one stream most likely to pay back fastest.

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