How much should an Australian venue spend on marketing?

Most independent Australian venues we work with commit 3–6% of revenue to marketing across fees and ad spend. A single venue typically starts around A$950/mo in fees plus A$1,200–2,500/mo in Google and Meta spend.

Can you help us rely less on TheFork, Booking.com and Airbnb?

Yes. We rebuild the direct booking journey on your own site and shift channel mix toward it, so more of each cover and room night stays with you instead of going to commission.

Do you market functions, weddings and Christmas parties?

Functions are the highest-margin bookings most venues undermarket. We build dedicated enquiry pages, packages and early-capture campaigns for Christmas party season, weddings and corporate functions.

How do you handle suburb-level local search?

Google Business Profile is optimised for suburb-level intent, supported by local content, consistent listings and a steady review cadence so you rank above the aggregators in your immediate catchment.

How do you plan around seasonality and school holidays?

We map campaigns and rate strategy to your real demand curve — peak summer, school holidays and long weekends get offer-led pushes, quiet mid-winter weeks get retention and local-trade work instead of wasted reach.

How long before we see results?

Paid campaigns often move bookings within two to four weeks. Local SEO and review-driven gains typically build across three to six months, with monthly reporting on bookings, revenue and channel mix.

Australia

Hospitality marketing for Australian venues, cafés and boutique hotels

HMRA helps Australian pubs, restaurants, cafés and boutique accommodation grow bookings and revenue — from inner-city dining precincts to regional and coastal venues built on seasonal demand.

Where we work in Australia

Remote-first, region-aware

Remote-first, with calls scheduled in AEST, ACST and AWST business hours. We work with operators nationwide, with campaigns built around your catchment rather than a national average.

Sydney & regional NSW

Melbourne & regional Victoria

Brisbane, Gold Coast & QLD

Perth & WA

Adelaide & SA

Hobart & Tasmania

Built for the Australia market

What we do differently here

Own local search in your suburb

Google Business Profile optimisation tuned to suburb-level search, plus the review cadence and local content that keeps you ranking above the aggregators.

Direct over the platforms

TheFork, OpenTable, Booking.com and Airbnb bring volume at a cost. We rebuild the direct booking journey so more of each cover and room night stays with you.

Built for seasonal demand

Peak summer, school holidays and long weekends need different campaigns from the quiet mid-winter weeks. We plan the calendar and pricing around your real demand curve.

Functions and events revenue

Christmas parties, weddings and corporate functions are the highest-margin bookings most venues undermarket. We build the pages and campaigns that capture them early.

Services

The same six services, localised

Every engagement is built from these six areas, adapted to Australia platforms, search behaviour and booking channels.

Website Design & Landing Pages

Sites that turn browsers into bookings, not just brochures.

Paid Advertising — Google & Meta

Reach hungry locals and weekend planners the week they're deciding.

Local SEO & Google Business Profile

Own the map pack for 'restaurant near me' in your town.

Social Media Management & Content

A feed that looks as good as the plates leaving your kitchen.

Revenue Management & Pricing Strategy

Charge the right price on the right night — and protect margin.

Online Ordering & Booking Setup

Fewer phone calls, fewer no-shows, more direct revenue.

Pricing in AUD

Australia retainers

Starter

From A$950/mo

One venue, foundations fixed: listings, local SEO and a single ad channel.

Ad spend billed separately, always in your own accounts

Enquire about Starter

Growth

From A$2,400/mo

Google + Meta ads, social content, booking setup and quarterly revenue review.

Ad spend billed separately, always in your own accounts

Enquire about Growth

Full-Service

From A$4,800/mo

Multi-venue or hotel operators who want the whole engine run for them.

Ad spend billed separately, always in your own accounts

Enquire about Full-Service

Prices are illustrative starting points shown in AUD and converted from our UK rate card for guidance. Final scope, currency and fees are confirmed after the audit. Taxes are not included.

Illustrative results

What this looks like in Australia

Inner-city pub

Melbourne, Victoria

Challenge. Strong weekend trade but soft midweek dinner, and a functions space that was barely enquired about outside December.

What we did. Built a functions and private-hire enquiry funnel, added a midweek parma-and-pint offer page, and ran suburb-targeted Meta and Google campaigns.

+36%

midweek covers in 4 months

Coastal boutique hotel

Byron Bay, New South Wales

Challenge. Heavy OTA reliance across summer peak, with low shoulder-season occupancy and no direct-booking advantage for guests.

What we did. Direct booking setup with best-rate guarantee, shoulder-season stay-and-dine packages, and year-round paid search on branded and destination terms.

+29%

direct room revenue in 6 months

Specialty café group

Brisbane, Queensland

Challenge. Three sites competing with each other in local search, with inconsistent listings and thin review volume.

What we did. Separate Business Profiles and location pages per site, a point-of-payment review flow, and local social content built per neighbourhood.

3.4x

monthly profile actions in 5 months

These are illustrative examples showing the kind of work we do and the outcomes it can produce — not verified claims from named clients. Results vary by venue, market and budget.

FAQs

Australia hospitality marketing questions

How much should an Australian venue spend on marketing?: Most independent Australian venues we work with commit 3–6% of revenue to marketing across fees and ad spend. A single venue typically starts around A$950/mo in fees plus A$1,200–2,500/mo in Google and Meta spend.
Can you help us rely less on TheFork, Booking.com and Airbnb?: Yes. We rebuild the direct booking journey on your own site and shift channel mix toward it, so more of each cover and room night stays with you instead of going to commission.
Do you market functions, weddings and Christmas parties?: Functions are the highest-margin bookings most venues undermarket. We build dedicated enquiry pages, packages and early-capture campaigns for Christmas party season, weddings and corporate functions.
How do you handle suburb-level local search?: Google Business Profile is optimised for suburb-level intent, supported by local content, consistent listings and a steady review cadence so you rank above the aggregators in your immediate catchment.
How do you plan around seasonality and school holidays?: We map campaigns and rate strategy to your real demand curve — peak summer, school holidays and long weekends get offer-led pushes, quiet mid-winter weeks get retention and local-trade work instead of wasted reach.
How long before we see results?: Paid campaigns often move bookings within two to four weeks. Local SEO and review-driven gains typically build across three to six months, with monthly reporting on bookings, revenue and channel mix.

Other markets

United Kingdom United States New Zealand Canada Ireland Switzerland Singapore United Arab Emirates South Africa Scotland

Operating in Australia?

Free Growth Audit for Australia operators

We'll review your local search presence, booking journey and channel mix, then show you the changes most likely to add covers and room nights in Australia.

Get a Free Australia Growth Audit View Pricing