Australia

Hospitality marketing for Australian venues, cafés and boutique hotels

HMRA helps Australian pubs, restaurants, cafés and boutique accommodation grow bookings and revenue — from inner-city dining precincts to regional and coastal venues built on seasonal demand.

Where we work in Australia

Remote-first, region-aware

Remote-first, with calls scheduled in AEST, ACST and AWST business hours. We work with operators nationwide, with campaigns built around your catchment rather than a national average.

  • Sydney & regional NSW
  • Melbourne & regional Victoria
  • Brisbane, Gold Coast & QLD
  • Perth & WA
  • Adelaide & SA
  • Hobart & Tasmania

Built for the Australia market

What we do differently here

Own local search in your suburb

Google Business Profile optimisation tuned to suburb-level search, plus the review cadence and local content that keeps you ranking above the aggregators.

Direct over the platforms

TheFork, OpenTable, Booking.com and Airbnb bring volume at a cost. We rebuild the direct booking journey so more of each cover and room night stays with you.

Built for seasonal demand

Peak summer, school holidays and long weekends need different campaigns from the quiet mid-winter weeks. We plan the calendar and pricing around your real demand curve.

Functions and events revenue

Christmas parties, weddings and corporate functions are the highest-margin bookings most venues undermarket. We build the pages and campaigns that capture them early.

Pricing in AUD

Australia retainers

Free Audit

Free

Enter your page and target keyword and get an instant ranking readiness score with a prioritised fix list.

Ad spend billed separately, always in your own accounts
Enquire about Free Audit

Starter

A$96/week

Domain, website build and hosting, Google Business Profile setup, local SEO foundation, booking or ordering setup and AI search optimisation. No minimum term.

Ad spend billed separately, always in your own accounts
Enquire about Starter

Super Deal 1 Year

A$1,930/year

The same Starter package paid once for twelve months — around 62% below the weekly rate, with the price locked for the term.

Ad spend billed separately, always in your own accounts
Enquire about Super Deal 1 Year

Prices are illustrative starting points shown in AUD and converted from our UK rate card for guidance. Final scope, currency and fees are confirmed after the audit. Taxes are not included.

Illustrative results

What this looks like in Australia

Inner-city pub

Melbourne, Victoria

Challenge. Strong weekend trade but soft midweek dinner, and a functions space that was barely enquired about outside December.

What we did. Built a functions and private-hire enquiry funnel, added a midweek parma-and-pint offer page, and ran suburb-targeted Meta and Google campaigns.

+36%

midweek covers in 4 months

Coastal boutique hotel

Byron Bay, New South Wales

Challenge. Heavy OTA reliance across summer peak, with low shoulder-season occupancy and no direct-booking advantage for guests.

What we did. Direct booking setup with best-rate guarantee, shoulder-season stay-and-dine packages, and year-round paid search on branded and destination terms.

+29%

direct room revenue in 6 months

Specialty café group

Brisbane, Queensland

Challenge. Three sites competing with each other in local search, with inconsistent listings and thin review volume.

What we did. Separate Business Profiles and location pages per site, a point-of-payment review flow, and local social content built per neighbourhood.

3.4x

monthly profile actions in 5 months

These are illustrative examples showing the kind of work we do and the outcomes it can produce — not verified claims from named clients. Results vary by venue, market and budget.

FAQs

Australia hospitality marketing questions

How much should an Australian venue spend on marketing?
Our fees are the same everywhere: a free audit, then the Starter package at A$96/week, or the Super Deal at A$1,930/year paid once (around 62% below the weekly rate). Advertising budget is separate and stays in your own accounts — most single venues here run A$1,200–2,500/mo in Google and Meta spend. Billing is in GBP; local figures are indicative conversions.
Can you help us rely less on TheFork, Booking.com and Airbnb?
Yes. We rebuild the direct booking journey on your own site and shift channel mix toward it, so more of each cover and room night stays with you instead of going to commission.
Do you market functions, weddings and Christmas parties?
Functions are the highest-margin bookings most venues undermarket. We build dedicated enquiry pages, packages and early-capture campaigns for Christmas party season, weddings and corporate functions.
How do you handle suburb-level local search?
Google Business Profile is optimised for suburb-level intent, supported by local content, consistent listings and a steady review cadence so you rank above the aggregators in your immediate catchment.
How do you plan around seasonality and school holidays?
We map campaigns and rate strategy to your real demand curve — peak summer, school holidays and long weekends get offer-led pushes, quiet mid-winter weeks get retention and local-trade work instead of wasted reach.
How long before we see results?
Paid campaigns often move bookings within two to four weeks. Local SEO and review-driven gains typically build across three to six months, with monthly reporting on bookings, revenue and channel mix.

Where to go next

Next steps for Australia operators

Everything below applies in Australia — the services are the same, the pricing converts to AUD, and the audit runs on your local search results.

Operating in Australia?

Free Growth Audit for Australia operators

We'll review your local search presence, booking journey and channel mix, then show you the changes most likely to add covers and room nights in Australia.

Check your ranking freeSee pricing