HMRA

Results

What good looks like

The examples below are illustrative scenarios created to show how we work and the outcomes we aim for. They are not verified client claims, and past performance never guarantees future results.

Independent Gastropub, Surrey

+42% online bookings

in 3 months

Illustrative example

The challenge

Strong weekends, empty Tuesdays and Wednesdays. Bookings arrived by phone and were lost when the bar got busy.

What we did

  • New booking-first website with a midweek set-menu landing page
  • Geo-targeted Google Search and Meta campaigns inside a 6-mile radius
  • Deposit-backed online reservations to cut no-shows

The outcome

Midweek trade stopped depending on whoever happened to answer the phone. Online reservations took over as the primary booking route, the set-menu page gave paid campaigns a specific offer to sell rather than a generic homepage, and deposits removed most of the no-show cost that had made midweek promotions feel not worth running.

What it teaches. Most quiet-midweek problems are not awareness problems. They are offer and booking-friction problems, and fixing those two usually costs less than buying more reach.

Boutique Hotel, Cotswolds

+28% direct room nights

in one season

Illustrative example

The challenge

Almost all demand came through OTAs, with commission quietly eating the margin on every stay.

What we did

  • Rate and demand-calendar rebuild with weekend minimum stays
  • Direct-booking incentives and a rebuilt Google Business Profile
  • Brand-search campaigns to intercept OTA bidding

The outcome

Occupancy held while channel mix shifted, which is the part that changes the P&L: the same room nights delivered materially more contribution once a larger share arrived direct. Brand-search coverage stopped OTAs intercepting guests who were already searching the property by name, and the rate calendar protected peak weekends instead of selling them early and cheap.

What it teaches. For rooms, the win is rarely more demand. It is the same demand arriving through a channel that does not charge fifteen to twenty per cent for the privilege.

High Street Bistro, Manchester

2.1x midweek covers

in 5 months

Illustrative example

The challenge

Great reviews but almost no local visibility — the venue didn't appear in map results for its own street.

What we did

  • Local SEO and map-pack optimisation for 'near me' searches
  • Monthly on-site content shoots and social calendar
  • Review generation flow built into the after-visit email

The outcome

The venue moved into the local map pack for the searches its own customers were using, so walk-past trade was replaced by people arriving with intent. A steady review flow compounded that visibility month over month, and consistent on-site photography meant the listing and social feed finally matched the quality of the room.

What it teaches. Great reviews are worthless if the profile they sit on is incomplete. Local visibility is an operational habit — hours, photos, replies, categories — more than a one-off optimisation.

How we measure

How we decide whether the work is working

Hospitality marketing is easy to report flatteringly and hard to report honestly. This is the measurement discipline we hold ourselves to on every retainer.

Bookings, not impressions

Every engagement is reported against covers, room nights, direct bookings and enquiries. Reach and impressions appear in reporting only as context for why those numbers moved.

Cost per booking, tracked monthly

We track what a booking costs across each channel so budget can be moved toward the ones that pay. If a channel cannot be made to work for your venue, we say so and stop spending on it.

Channel mix and commission

For hotels, B&Bs and any venue using reservation platforms, we track the split between direct and third-party bookings. Shifting that split is often worth more than growing total volume.

Baseline before, comparison after

We record where you start — traffic, bookings, channel mix, review volume, average spend — before changing anything, so improvements can be attributed honestly rather than claimed.

Seasonality respected

Hospitality numbers are seasonal, so we compare like with like: this August against last August, not against a strong June. Anyone quoting month-on-month growth in a rising season is flattering themselves.

Attribution stated plainly

Marketing rarely acts alone. Where a result was helped by a menu change, refurbishment, new opening or a competitor closing, we note it instead of taking sole credit.

Full disclosure

What these numbers are and are not

  • The examples on this page are illustrative scenarios written to show how we work and what we aim for. They are composites, not verified case studies from named clients.
  • We do not publish client names or numbers without written permission, and we would rather show honest illustrative examples than borrowed or inflated ones.
  • Results vary substantially by venue, location, catchment, price point, budget and how much of the plan actually gets implemented. Past performance never guarantees future results.
  • If you want references, ask during the audit conversation and we will arrange them directly rather than posting them here.

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