Hotels · Revenue
Hotel revenue management agency for independent properties
Chains have a revenue manager. Most independent hotels have a spreadsheet and a gut feeling. We provide outsourced hotel revenue management for eight to forty key properties — pricing, distribution and demand strategy that grows RevPAR without growing headcount.
The problem
Why independent hotels leave RevPAR on the table
Independent properties usually price on three inputs: last year, the hotel down the road, and how nervous the owner feels on a Tuesday. That produces two predictable failures — rooms sold too cheap on dates that would have filled anyway, and empty rooms on dates the rate never came down.
Distribution compounds it. Bookings arrive through a mix of OTAs, metasearch, phone, walk-in and direct, each at a different net rate, and very few small hotels can state their true net ADR by channel. Without that number, every distribution decision — a new OTA, a promotion, a parity concession — is made blind.
There's also a structural gap: a good revenue manager costs more than most eight-to-forty key properties can justify as a hire, but the discipline pays for itself many times over. Outsourcing the function is often the only way an independent gets it at all.
Built to answer
- “hotel revenue management agency”
- “outsourced revenue management for small hotels”
- “how to increase RevPAR at an independent hotel”
- “boutique hotel pricing strategy”
- “hotel channel mix optimisation”
- “do small hotels need a revenue manager”
If you searched one of these, this page is the answer — no generic agency deck, no minimum twelve-month lock-in.
What’s included
What outsourced revenue management includes
Dynamic pricing
Rates reviewed on a set cadence against pace, pickup, compset and local demand events, with rules you've signed off rather than opaque automation.
Forecasting and pace reporting
Weekly pace against last year and budget, so you see a soft month while there's still time to act rather than in the following month's accounts.
Channel and distribution mix
True net ADR by channel, then a deliberate plan to shift the mix towards direct without cutting off the OTA volume you still need.
Length-of-stay and restriction strategy
Minimum stays, closed-to-arrival rules and gap-night pricing around high-demand weekends so you aren't left with unsellable single nights.
Rate plans and packaging
A rate structure guests can understand — advance purchase, flexible, member, dinner-inclusive — with direct-only value that respects parity clauses.
Alignment with demand generation
Pricing joined up with marketing, so campaigns push the dates that need filling instead of the weekends that were always going to sell.
How it runs
The first 90 days
- 01
Diagnostic
Twelve months of PMS and channel data reviewed to establish ADR, occupancy, RevPAR and net contribution by channel — usually the first time the property has seen the net numbers side by side.
- 02
Strategy and rate build
Rate plans, restrictions and distribution rules built and loaded, with a clear pricing policy document so decisions survive staff changes.
- 03
Ongoing management
A regular pricing cadence, weekly pace reporting and a monthly review call covering RevPAR, mix and commission — adjusting as the season moves.
Illustrative outcomes
What revenue management tends to move
Hospitality operators are pragmatic, so we lead with outcomes rather than adjectives: covers, room nights, direct revenue and commission saved.
+28%
direct room-night revenue in 6 months
Boutique hotel, Cotswolds
+9%
RevPAR year on year
22-key coastal hotel, Cornwall
£45k
annual OTA commission moved back in-house
14-room country inn, Yorkshire
-19%
share of bookings via OTAs
Boutique hotel group, Scotland
Illustrative examples for demonstration, not verified client results.
FAQs
Hotel revenue management questions
- How small is too small for revenue management?
- Below about eight keys the gains rarely cover a retainer, and we'll tell you that. Between eight and forty keys is where outsourcing usually makes the clearest financial sense.
- Do you need access to our PMS and channel manager?
- Yes, read access at minimum, and rate-loading access if you want us managing pricing directly rather than recommending it. We work with the major systems used by independents.
- Will you push us to discount?
- Usually the opposite. Most of the properties we start with are underpricing peak dates and overpricing the soft ones. Discounting is a last resort, and never the first thing we reach for.
- How does this fit with marketing?
- They're the same conversation. Revenue management decides which dates need demand; marketing goes and gets it. Running them separately is how hotels end up advertising a sold-out weekend.
- What does it cost?
- From £950/mo for revenue management, with combined marketing-and-revenue retainers priced together. Full detail is on the pricing page.
Next step
Get a free RevPAR and channel-mix read
Send twelve months of PMS data and we'll return your true net ADR by channel, your pace against last year, and the pricing changes we'd make first.