How much should a Singapore F&B venue spend on marketing?

Most single-outlet venues we work with start around S$1,100/mo in fees plus S$1,200–3,000/mo in paid media. With Singapore rents, the cost of an empty cover is high enough that consistent, well-targeted spend usually pays back faster than in lower-rent markets.

Can you reduce our reliance on Chope, Grab and the delivery apps?

Yes. We make direct reservations and direct ordering the easiest path from search, Instagram and your Business Profile, then retarget people who already know you so more of every bill stays with you.

Is social more important than search in Singapore?

Both matter, in sequence. Instagram and TikTok create the desire; search and maps convert it. We run a content and paid-social engine for discovery and keep Business Profile, reviews and site conversion tight so the demand lands as bookings.

Can you fill specific dayparts like weekday lunch or happy hour?

That is a large part of the work. Lunch sets, happy hour, weekday dinner and weekend brunch each get their own offer, page and campaign, with spend capped by district radius so budget stays in your catchment.

Do you handle multi-outlet groups?

Yes. Each outlet gets its own Business Profile, landing page and reporting line so it is judged on its own covers, while brand consistency and creative production stay centralised.

How long before we see results?

Paid social and paid search typically shift covers within two to four weeks. Organic and review-led visibility builds across three to six months, reported monthly against bookings and channel mix.

Singapore

Hospitality marketing for Singapore restaurants, bars and boutique hotels

HMRA works with Singapore restaurants, bars, cafés and boutique hotels — winning attention in one of the world's most competitive dining markets and driving bookings that arrive direct rather than through the aggregators.

Where we work in Singapore

Remote-first, region-aware

Remote-first, with calls scheduled in SGT business hours. We work with operators nationwide, with campaigns built around your catchment rather than a national average.

Central Business District & Marina Bay

Orchard & Tanglin

Tanjong Pagar & Chinatown

Katong, Joo Chiat & the east

Dempsey, Holland & Bukit Timah

Sentosa & the south coast

Built for the Singapore market

What we do differently here

Discovery is social-first

Instagram and TikTok drive a huge share of Singapore dining decisions. We build a content and paid-social engine that turns saves and shares into reservations.

Cut aggregator dependence

Chope, Grab, Deliveroo and the OTAs take a meaningful cut. We make direct booking and direct ordering the easiest path so more revenue stays in-house.

High rent, tight margins

With Singapore occupancy costs, empty covers are expensive. We run daypart-specific campaigns for lunch sets, happy hour and weekday dinner to smooth demand.

Tourist and expat demand

Visitors and expats search in English and book fast. We capture that intent with English-first local search, review strategy and map-pack visibility.

Services

The same six services, localised

Every engagement is built from these six areas, adapted to Singapore platforms, search behaviour and booking channels.

Website Design & Landing Pages

Sites that turn browsers into bookings, not just brochures.

Paid Advertising — Google & Meta

Reach hungry locals and weekend planners the week they're deciding.

Local SEO & Google Business Profile

Own the map pack for 'restaurant near me' in your town.

Social Media Management & Content

A feed that looks as good as the plates leaving your kitchen.

Revenue Management & Pricing Strategy

Charge the right price on the right night — and protect margin.

Online Ordering & Booking Setup

Fewer phone calls, fewer no-shows, more direct revenue.

Pricing in SGD

Singapore retainers

Starter

From S$1,100/mo

One outlet, foundations fixed: listings, local SEO and a single ad channel.

Ad spend billed separately, always in your own accounts

Enquire about Starter

Growth

From S$2,700/mo

Google + Meta ads, social content, booking setup and quarterly revenue review.

Ad spend billed separately, always in your own accounts

Enquire about Growth

Full-Service

From S$5,400/mo

Multi-outlet groups and hotel operators who want the whole engine run.

Ad spend billed separately, always in your own accounts

Enquire about Full-Service

Prices are illustrative starting points shown in SGD and converted from our UK rate card for guidance. Final scope, currency and fees are confirmed after the audit. Taxes are not included.

Illustrative results

What this looks like in Singapore

Modern Asian restaurant

Tanjong Pagar

Challenge. Strong Instagram following that was not translating into reservations, with most bookings arriving through a commission-charging platform.

What we did. Rebuilt direct reservations with a one-tap booking flow, launched a weekday lunch-set page, and ran paid social aimed at CBD workers within a 2km radius.

+43%

direct weekday reservations in 4 months

Neighbourhood café group

Katong & Joo Chiat

Challenge. Two outlets competing for the same searches, with the newer site invisible in maps and weekend queues masking weak weekday trade.

What we did. Separate Business Profiles and outlet landing pages, a weekday brunch campaign, and outlet-level reporting on covers and average spend.

2.9x

map-pack profile actions in 5 months

Boutique hotel bar

Marina Bay

Challenge. High OTA dependence for rooms and an underused rooftop bar with little local awareness.

What we did. Direct booking journey rebuild with best-rate messaging, rooftop event and happy-hour pages, and paid social targeting residents and expats.

+27%

direct bookings in 6 months

These are illustrative examples showing the kind of work we do and the outcomes it can produce — not verified claims from named clients. Results vary by venue, market and budget.

FAQs

Singapore hospitality marketing questions

How much should a Singapore F&B venue spend on marketing?: Most single-outlet venues we work with start around S$1,100/mo in fees plus S$1,200–3,000/mo in paid media. With Singapore rents, the cost of an empty cover is high enough that consistent, well-targeted spend usually pays back faster than in lower-rent markets.
Can you reduce our reliance on Chope, Grab and the delivery apps?: Yes. We make direct reservations and direct ordering the easiest path from search, Instagram and your Business Profile, then retarget people who already know you so more of every bill stays with you.
Is social more important than search in Singapore?: Both matter, in sequence. Instagram and TikTok create the desire; search and maps convert it. We run a content and paid-social engine for discovery and keep Business Profile, reviews and site conversion tight so the demand lands as bookings.
Can you fill specific dayparts like weekday lunch or happy hour?: That is a large part of the work. Lunch sets, happy hour, weekday dinner and weekend brunch each get their own offer, page and campaign, with spend capped by district radius so budget stays in your catchment.
Do you handle multi-outlet groups?: Yes. Each outlet gets its own Business Profile, landing page and reporting line so it is judged on its own covers, while brand consistency and creative production stay centralised.
How long before we see results?: Paid social and paid search typically shift covers within two to four weeks. Organic and review-led visibility builds across three to six months, reported monthly against bookings and channel mix.

Other markets

United Kingdom United States Australia New Zealand Canada Ireland Switzerland United Arab Emirates South Africa Scotland

Operating in Singapore?

Free Growth Audit for Singapore operators

We'll review your local search presence, booking journey and channel mix, then show you the changes most likely to add covers and room nights in Singapore.

Get a Free Singapore Growth Audit View Pricing