Full-service digital
A hospitality digital marketing agency judged on covers, rooms and margin
We are a hospitality digital marketing agency working only with hotels, restaurants, pubs and bars. Search, paid media, email, social and the booking path are run as one system, and reported in covers, rooms and commission saved rather than impressions.
The short answer
A hospitality digital marketing agency judged on covers, rooms and margin — what it involves and what it costs
We are a hospitality digital marketing agency working only with hotels, restaurants, pubs and bars. Search, paid media, email, social and the booking path are run as one system, and reported in covers, rooms and commission saved rather than impressions.
Hospitality demand is time-bound in a way almost no other sector is. A retailer can sell tomorrow what it failed to sell today; an empty Tuesday table and an unsold Thursday room are gone permanently. An agency that plans in quarterly campaigns rather than around trading weeks, service periods and shoulder season will always be pointing budget at the wrong dates.
What hospitality digital marketing costs — and where you rank today
Two quick answers before you read on: the price of the work, and a free audit showing which competitors currently outrank you.
The problem
Why generalist digital agencies underperform in hospitality
Hospitality demand is time-bound in a way almost no other sector is. A retailer can sell tomorrow what it failed to sell today; an empty Tuesday table and an unsold Thursday room are gone permanently. An agency that plans in quarterly campaigns rather than around trading weeks, service periods and shoulder season will always be pointing budget at the wrong dates.
The second gap is channel economics. Most hospitality revenue arrives through intermediaries — OTAs, booking platforms, delivery aggregators — that charge for guests who often already knew your name. A generalist agency optimising "conversions" will happily count a commissioned booking as a win. We separate direct from intermediated revenue in every report, because that split is where your margin lives.
Third, hospitality marketing fails or succeeds on operational detail: profile accuracy, review recency, menu structure, deposit policy, the number of taps between a Google result and a confirmed table. None of that is glamorous, all of it moves revenue, and it only gets done by people who have run these accounts before.
Built to answer
- “hospitality digital marketing agency”
- “restaurant digital marketing agency”
- “hotel digital marketing agency”
- “food and drink marketing agency”
- “digital marketing for hospitality businesses”
- “hospitality marketing agency UK”
If you searched one of these, this page is the answer — no generic agency deck, no minimum twelve-month lock-in.
What’s included
What a full digital programme covers
Search and local visibility
Technical SEO, indexable pages for the searches guests actually run, Google Business Profile depth and map pack work across your catchment — the compounding layer that lowers your cost per booking over time.
Paid media with a floor and a ceiling
Search, Performance Max, Meta and where relevant Google Hotel Ads, aimed at the specific dates and segments that are soft. Budget is capped against a target cost per cover or room, not spread evenly across the year.
Restaurant digital marketing
For restaurant clients: near-me and dish-level search, set menu and occasion pages, review velocity, reservation-platform economics and paid campaigns aimed at the quiet services rather than the busy ones.
Hotel digital marketing
For hotel clients: brand search defence, destination and itinerary content, rate parity and best-rate messaging, abandoned-booking recovery and shoulder-season packages priced against your revenue position.
Email, SMS and the data you own
Guest data capture at booking and at table, segmentation by visit behaviour, and automated flows for win-back, birthdays, occasions and last-minute availability — the only channel where reach costs you nothing per send.
Social and content production
A production rhythm that matches your kitchen and events calendar, organic and paid working together, and creative built for the platform rather than reposted from a brochure.
Conversion and booking path
Every step from first click to confirmation measured, with drop-off data to prove where guests leave — because fixing the path lifts every channel at once.
Revenue reporting
One monthly report covering direct versus intermediated revenue, cost per booking by channel, commission saved and the dates still at risk. Written in trading language, not agency language.
Ready to price this scope?
Every deliverable above is covered by the two plans — or start with a free audit to see which ones you need first.
How it runs
The first 90 days
- 01
Audit and baseline
Week one is measurement: search visibility, booking and enquiry paths, commission exposure, review recency, and what a booking currently costs you by channel. Nothing gets changed until we know the starting number.
- 02
Fix the fundamentals
Weeks two to six clear the blockers — listings, tracking, page structure, booking friction — because paid spend on top of a broken path just buys expensive proof that the path is broken.
- 03
Scale what converts
From week six we push budget and content behind the segments that produce revenue, and cut the ones that don't. You get a monthly report in revenue terms, not impressions.
Start your first 90 days
See what the weekly and annual plans include, or run the free audit that phase one is built from.
Illustrative outcomes
What a full digital programme tends to move
Hospitality operators are pragmatic, so we lead with outcomes rather than adjectives: covers, room nights, direct revenue and commission saved.
+42%
online bookings in 3 months
Independent gastropub, Surrey
+28%
direct room-night revenue in 6 months
Boutique hotel, Cotswolds
£45k
annual OTA commission moved back in-house
14-room country inn, Yorkshire
2.1x
midweek covers in 5 months
High street bistro, Manchester
Illustrative examples for demonstration, not verified client results.
FAQs
Hospitality digital marketing questions
- What does a hospitality digital marketing agency actually do?
- It runs the channels that produce bookings — search, local, paid media, email and SMS, social — and the booking path they all point at, as one programme. In hospitality the distinguishing work is channel economics: shifting revenue from commissioned intermediaries to direct, and aiming spend at the specific weeks and services that are soft.
- Do you work with restaurants and hotels differently?
- Yes. Restaurant programmes are weighted to local search, occasion demand and quiet-service recovery; hotel programmes to brand search defence, destination content and direct booking conversion. The reporting framework is the same, the levers are not.
- How is this different from a general digital agency?
- We plan around trading calendars rather than quarterly campaigns, we split direct from intermediated revenue in every report, and we do the unglamorous operational work — profiles, reviews, menu structure, booking friction — that generalists usually leave with you.
- What does full-service digital marketing cost?
- Retainers start at £650/mo for a single channel focus. Multi-channel programmes for independent operators typically sit between £950 and £2,500 depending on paid media management and content volume. Media spend is separate and stays in your accounts.
- Can we start with one channel and expand?
- That is usually the sensible route. We audit everything, fix the highest-leverage channel first, and only add channels once the first one is producing measurable bookings.
- Do you cover food and drink brands as well as venues?
- We work with venue-led food and drink businesses — venues, groups and their retail lines. Purely FMCG grocery listings work sits outside what we do well, and we will say so rather than take the retainer.
Still deciding? Two ways to answer it
Compare the plans side by side, or get a free audit of your current rankings before you commit to anything.
Where to go next
Costs, comparisons and a free check on your hospitality digital marketing
Most operators arrive here wanting three things: a price, a way to compare the options, and proof we know their market before they talk to anyone.
- See what the £49.99/week Starter Package covers
Weekly billing, no minimum term — the plan most independents use to fund hospitality digital marketing alongside a website, Google Business Profile and local SEO foundation.
- Compare the £999/year Super Deal (62% cheaper)
The same scope paid once for twelve months, so a full trading cycle — including your peak season — is covered by a single invoice.
- Run a free SEO audit for your hospitality digital marketing keyword
Enter your site and one target keyword to see the SERP competitors, the pages outranking you and a prioritised content plan — no call required.
Next step
Get a free digital growth audit
We'll review your search visibility, paid activity, channel mix and booking path, then send the three changes we'd make first and what each is worth.